2 October 2025, Kuala Lumpur – Bateriku Digital recently joined Fusecon 2025, a two-day innovation conference sponsored by Grab, held at the Petaling Jaya Performing Arts Centre (PJPAC). The event gathered industry leaders, entrepreneurs, and innovators to explore how adaptive innovation will define the next chapter of Southeast Asia’s technology landscape.
Our participation featured a team of skilled software engineers, front-end developers, and UI/UX designers, the creative force behind our digital platforms and innovative solutions. Their participation at Fusecon 2025 reflected more than just attendance; it showcased our culture of continuous learning, collaboration, and purposeful innovation. We believe that innovation begins with people and empowering our in-house talent to engage with thought leaders and emerging technologies ensures we stay ahead in shaping meaningful digital experiences for our users.
What is Fusecon 2025 About?
This year’s theme, “Adaptive Innovation,” addressed the urgent need for organizations to evolve dynamically in an age of rapid disruption. Topics revolved around:
- Artificial intelligence and its real-world applications
- Culture and change as drivers of transformation
- Systems thinking for solving complex challenges
- Future workforce readiness in an AI-driven era
At its core, Fusecon 2025 asked: How do we embrace change, integrate AI, and reimagine leadership and culture to keep pace with tomorrow’s demands?
For Bateriku Digital, this conversation couldn’t be more relevant. The company continues to adapt its services to address customer pain points while ensuring employees remain future-ready in a fast-changing market.
Key Takeaways from Fusecon 2025
AI Opportunities for Businesses
Sumit Kumar, Head of Product at Grab, highlighted how AI integration can significantly improve operational efficiency. His message was clear: companies must carefully evaluate where AI adds value to existing processes rather than adopting it blindly.
TNG added to this perspective, emphasizing the importance of strategic AI adoption. Businesses need to think critically and start planning how AI can be embedded in their daily operations and long-term strategies.
Leadership in the Age of AI
Michael Tam one of the speakers delivered a powerful message on how leadership must evolve alongside AI. Instead of the old “command and control” approach, he argued for a guide and question-driven leadership style. By asking better questions, leaders can bring clarity during uncertainty and empower teams to leverage AI effectively.
Sharul from Accenture further reinforced this point, stressing the need for AI-enabled leadership practices. The future leader must balance roles as a facilitator, coach, and mentor, while practicing decision-making in safe, low-risk environments.
Together, these insights show that AI is not replacing leaders, it’s redefining what good leadership looks like.
Can AI Understand Culture?
One of the most thought-provoking talks came from Chui Chui Tan of Beyo Global, who tackled the role of culture in global business growth. She explained that success requires more than just localization, companies must embrace deep culturalization, fully understanding customer preferences and ecosystems in each market.
She posed a critical question: Can AI truly understand culture? While the technology is advancing, there’s still a need for human insight and empathy to bridge the cultural gap.
Practical Principles for AI Implementation
Jay Ko of PayPal wrapped up the conference with three guiding principles for businesses integrating AI:
- Set clear business goals before deploying AI.
- Keep the user experience seamless and invisible.
- Build a strong platform foundation that supports long-term scalability.
He also emphasized the power of storytelling as a tool to communicate AI’s role both internally and externally, ensuring alignment and trust across stakeholders.
Bateriku Digital’s Reflection on Fusecon 2025
For Bateriku Digital, Fusecon 2025 was more than just a conference. It was a reaffirmation of its commitment to adaptive innovation, leveraging AI not only to improve services for customers but also to empower employees to thrive in a rapidly changing digital economy.
By embracing change dynamically, Bateriku Digital continues to transform customer experiences while ensuring its workforce stays ahead of the curve. The future of Southeast Asian tech is fast, unpredictable, and full of opportunity and Bateriku is ready to be part of it.
Connecting to Malaysia’s Digital Agenda
Fusecon 2025’s conversations around AI, leadership, and cultural adaptation are deeply aligned with Malaysia’s broader ambitions under the Malaysia Digital Economy Corporation (MDEC) Malaysia Digital plan.
As a proud member of the Malaysia Smart City Alliance (MSAC), Bateriku Digital has already been contributing to initiatives that shape smarter, more connected cities, including its role in the Smart City Expo KL 2025. These efforts reflect the company’s vision of building sustainable urban solutions where technology enhances everyday life.
Bateriku Digital is also collaborating with MIMOS, Malaysia’s national applied R&D centre, to explore advanced AI and smart city applications. This partnership further underscores Bateriku’s position as an active contributor in driving Malaysia’s smart city transformation and digital economy goals.
Fusecon 2025 showed that AI isn’t just a buzzword. It’s about asking better questions, leading differently, and adapting with purpose. For Bateriku, these insights reinforce a clear direction to continue shaping the future of mobility, smart cities, and digital innovation in Malaysia and beyond.
