Proton has officially stepped into a new chapter of electrification with the Proton e.MAS 7 PHEV, Malaysia’s first locally introduced dual-powered electric vehicle. Designed to bridge the gap between full EVs and conventional petrol cars, the eMAS 7 Plug-in Hybrid Electric Vehicle (PHEV) focuses on long range, flexibility, and everyday practicality for Malaysian drivers.
First showcased in December 2025, the eMAS 7 gives owners the freedom to charge using electricity or refuel with petrol, depending on lifestyle needs and charging infrastructure availability.
Malaysia’s First Dual-Powered EV from Proton
Proton unveiled the eMAS 7 PHEV with a bold real-world demonstration. During a livestream, the vehicle was driven from Penang to Johor Bahru and onward to Shah Alam on a single charge and tank, highlighting its headline claim:
Up to 1,000 km WLTP combined driving range
This long-distance drive was more than a marketing stunt. It demonstrated how Proton positions the eMAS 7 PHEV as a practical solution for Malaysians who want:
- Electric driving for daily commutes
- Petrol backup for long-distance travel
- Reduced range anxiety
Dual-Powered Performance, Built for Malaysian Roads
According to Proton’s official press release, the eMAS 7 PHEV is engineered specifically for real Malaysian driving conditions. Supported by advanced PHEV technology, it delivers a seamless blend of electric-first driving and hybrid flexibility.
Key highlights include:
- Intelligent energy management
- Automatic EV and Hybrid mode switching
- 11-in-1 Dedicated Hybrid Transmission system
- LFP (Lithium Iron Phosphate) battery technology
For most everyday journeys, the eMAS 7 operates in EV mode or series-hybrid mode, where the petrol engine does not drive the wheels directly. Instead, it powers the P1 motor to charge the battery or supply electricity to the P3 motor that drives the wheels.
When higher efficiency is required, such as highway cruising or long uphill gradients, the system automatically engages the clutch. This allows the petrol engine to either drive the wheels directly or work together with the electric motor.
The result is optimal efficiency and performance, combining electric-first convenience with petrol-powered strength when needed. This approach delivers a refined, practical, and safe driving experience tailored to daily city use, weekend getaways, and long-distance interstate travel.
Proton eMAS 7 PHEV Powertrain Overview
The Proton eMAS 7 PHEV combines:
- A petrol engine with characteristics similar to Proton’s proven 1.5L engine family, known for Saga-like reliability
- An electric motor powered by LFP batteries, chosen for durability and safety
Together, the system delivers:
- Up to 262 PS
- 262 Nm of torque
- Top speed: 170 km/h
This balance makes the eMAS 7 suitable for both city commuting and highway cruising.
Battery System and Charging
The eMAS 7 PHEV is offered with two LFP battery capacity options, which are larger than many global-market PHEVs. This directly contributes to its longer electric-only range and extended combined driving distance.
LFP batteries are selected for their advantages:
- Longer lifespan
- Better thermal stability
- Lower long-term degradation
12V Auxiliary Battery in Proton eMAS 7 PHEV
Like all modern EVs and PHEVs, the eMAS 7 still relies on a conventional 12V auxiliary battery. It is located at the front engine bay at th right side under a protective cover. The battery size are either DIN55 to DIN60 and it can be battery type of AGM or EFB with capacity: 45 Ah to 60 Ah. This battery powers vehicle electronics and supports hybrid system startup and control modules.
Recommended Battery for Proton eMAS 7
Astra DIN60 EFB
- 60 Ah
- 580 CCA
This setup helps ensure stable voltage delivery for the eMAS 7’s advanced electronics and hybrid control systems.
Proton eMAS 7 PHEV Variants in Malaysia Price
Proton offers the eMAS 7 PHEV in three variants, allowing buyers to choose based on budget and feature requirements. Below are the official on the road price:
- Prime: RM109,800
- Premium: RM123,800
- Premium Plus: RM129,800
Special launch rebate promotion RM4,000 for 5,000 first bookings only.
Higher variants are expected to come with enhanced driver assistance systems, upgraded infotainment, and more refined interior features.
Bigger Boot Space
Despite accommodating a battery pack, the eMAS 7 PHEV offers improved boot space, making it suitable for families, road trips, and daily errands. This reinforces its positioning as a true family SUV rather than just a technology showcase.
Proton eMAS 7 PHEV vs Other PHEVs in Malaysia
To better understand its value, it helps to compare the eMAS 7 PHEV with other electrified SUVs available locally.
Jaecoo J7 PHEV
- Type: Plug-in Hybrid SUV (PHEV)
- Price: Around RM158,800–RM159,800 (on-the-road), approximately RM10,000 more than the petrol J7 ICE variant
- Electric Range: Up to ~106 km (NEDC); real-world WLTP range closer to ~88 km
- Total Range: Up to ~1,300 km combined (battery + petrol)
- Powertrain Output: Approximately 347 PS and 525 Nm (combined)
- Charging:
- DC fast charging up to ~40 kW
- AC home charging up to ~6.6 kW
Pros:
- Very long combined driving range (around 1,200–1,300 km)
- Strong system output with high torque
- Competitive pricing for a feature-rich PHEV SUV
Chery Tiggo 7 PHEV
- Type: Plug-in Hybrid SUV (PHEV)
- Price: From ~RM129,800 (CKD), significantly cheaper than the Jaecoo J7 PHEV
- Electric Range: Up to ~90 km (EV mode)
- Total Range: Around ~1,200 km combined
- Powertrain Output: Approximately 279 PS and 365 Nm (combined)
- Charging:
- DC charging up to 40 kW
- AC charging up to 6.6 kW
- Supports V2L up to 3.3 kW
Pros:
- Lower entry price into the PHEV SUV segment
- Practical EV-only range for daily commuting
- Attractive warranty coverage and battery exchange policy
Mazda CX-60 PHEV
- Type: Plug-in Hybrid
- Price: RM260,000+
- Segment: Premium mid-size SUV
- Why comparable: Similar PHEV technology at a higher price point
BMW X1 xDrive30e PHEV
- Type: Plug-in Hybrid
- Price: RM285,000+
- Segment: Compact luxury SUV
- Why comparable: Entry-level luxury PHEV option
Mercedes-Benz GLA 250e PHEV
- Type: Plug-in Hybrid
- Price: RM295,000+
- Segment: Compact luxury SUV
- Why comparable: Urban-focused luxury PHEV
Volvo XC60 Recharge PHEV
- Type: Plug-in Hybrid
- Price: RM355,000+
- Segment: Luxury SUV
- Why comparable: Benchmark for PHEV performance and safety
Bringing Premium Technology to Malaysians
What sets the Proton eMAS 7 PHEV apart is how it delivers premium electrified technology at a more accessible level, much like how Bateriku brings premium roadside assistance to everyday Malaysians.
From trusted battery brands like Astra, to:
- On-site battery replacement
- Road tax renewal via Biru
- Diagnostics for PHEV, EV, and ICE vehicles at BGarage
This growing ecosystem supports a smoother vehicle ownership experience on Malaysian roads.
The Proton eMAS 7 PHEV is not just another electrified SUV. It represents a realistic transition toward electrification, offering long-distance confidence with up to 1,000 km range and practical ownership suited to Malaysian driving conditions. The questions is, how fast can they deliver this model to the overwhelming demand from the customers just like eMas5?
