14 Jul 2026

Thousands of youths discover Bateriku at Festival Belia Pahang 2026

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Pahang Youth Festival 2026 ran from 10 to 12 July 2026, bringing a wide range of sports, entrepreneurship, and community activities to the Kompleks Belia dan Sukan (KOMBES) Pahang in Kuantan. The event was officiated by the Crown Prince of Pahang, Tengku Hassanal Ibrahim Alam Shah Al-Sultan Abdullah Ri'ayatuddin Al-Mustafa Billah Shah, who graced the occasion to launch the newly upgraded complex.

Over the course of the festival, 50,000 visitors took part in 47 activities spanning themes such as AI technology, drones, esports, culture, entrepreneurship, and more. Numerous government and private agencies also took part, offering young attendees career opportunities as well as career counselling for those in need.

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Bateriku was one of the exhibitors that helped bring Pahang Youth Festival 2026 to life. Visitors had the chance to get better acquainted with the homegrown Bumiputera brand, which offers on-demand car battery replacement services. Living up to its tagline "More Than Just a Battery," Bateriku also operates more than 250 branches nationwide, providing roadside assistance to drivers in need.

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At its booth, visitors got to know the Astra battery range. Manufactured by Bateriku itself, these batteries carry SIRIM certification across all 28 SKUs offered. The product line is backed by Nationwide Warranty Assist, meaning warranty claims can be made at any location across Malaysia. Battery buyers are further protected as well.

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They receive GPA Takaful coverage worth up to RM7,000 for a full year, a first for the industry. Millions of ASTRA batteries have already powered vehicles across Malaysia, reflecting a product built to deliver consistent, reliable performance for drivers.

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Among the activities at the booth was a Mystery Box game, where visitors stood a chance to win battery purchase vouchers worth up to RM50, with a guaranteed minimum of RM10. In the spirit of the FIFA World Cup 2026, visitors could also try their hand at a penalty-kick challenge for a chance to win battery purchase vouchers.

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YB Tuan Fadzli bin Mohamad Kamal, EXCO for Communications and Multimedia, Youth, Sports and Non-Governmental Organisations, dropped by the Bateriku booth and took a few penalty shots himself.

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The Pahang state government's commitment to youth development continues to grow. Menteri Besar Datuk Seri Wan Rosdy Wan Ismail announced an allocation of RM3.4 million for youth-related programmes in 2026. He also announced that the budget for Pahang Youth Festival 2027 has been increased to RM500,000, up from RM400,000 for this year's edition.

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By taking part in Pahang Youth Festival 2026, Bateriku played its part in bringing its automotive offerings closer to the public. Through involvement in events like this, Bateriku hopes to remain engaged in community activities while continuing to raise awareness of the automotive solutions it provides.

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Hanif Azrai

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