23 January 2026, Kuala Lumpur - Bateriku is proud to announce its Silver Award win at the Putra Aria Brand Awards 2025, under the Lubricants and Car Parts category. This recognition marks another meaningful milestone for the brand, following our Bronze Award win in 2024, and reflects our steady progress in building a trusted household name within Malaysia’s automotive ecosystem.

The achievement reinforces Bateriku’s commitment to strong branding, impactful marketing, and most importantly, consistent service excellence delivered nationwide.

Bateriku Wins Silver at the Putra Aria Brand Awards 2025

A Benchmark for Branding Excellence in Malaysia.

About the Putra Aria Brand Awards

The Putra Aria Brand Awards was established in 2022 by the Association of Accredited Advertising Agents Malaysia (4As) to recognise outstanding branding efforts across industries. The awards are uniquely positioned as a consumer-driven benchmark, measuring growth in consumer preference rather than relying solely on industry panels.

This makes the recognition especially meaningful, as it reflects real trust and engagement from the market.

Industry-Endorsed and Widely Recognised

The Putra Aria Brand Awards is one of only two recognitions endorsed by the Malaysia External Trade Development Corporation (MATRADE) as its Brand Champion Partner. It is also supported by leading industry bodies, including the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA) and the Malaysian Digital Association (MDA).

In 2025, more than 180 top Malaysian brands were honoured, placing Bateriku among some of the nation’s most respected names in marketing, retail, and services.

From Bronze to Silver: A Journey of Progress

Winning Silver this year represents more than an upgrade in ranking. It reflects Bateriku’s year-on-year growth in brand strength, visibility, and consumer connection.

After securing Bronze in 2024, the team doubled down on:

• Consistent service quality across all touchpoints
• Community-driven activation campaigns
• Integrated online and offline marketing
• Stronger brand storytelling

The result is a brand that resonates more deeply with customers and stands out in a competitive automotive market.

Recognition for Best Marketing Effort in Lubricants and Car Parts

The Silver Award was received under the Best Marketing Effort – Lubricants and Car Parts category, recognising Bateriku’s strategic and execution-driven approach to marketing nationwide.

Powered by teamwork and execution on the ground, this achievement was made possible through close collaboration between:

• The Marketing team, driving campaign strategy and brand messaging
• The Operations team, ensuring consistent execution
• State Managers and State Executives, leading local implementation
• Pitstop Officers, delivering on-ground engagement with customers

Both online and offline initiatives, including nationwide activation campaigns such as the Mystery Box programme, played a key role in strengthening brand recall and customer trust across Malaysia.

“Bateriku has achieved another important milestone by winning the Silver Award at the Putra Aria Brand Awards. This recognition is the result of our customers’ trust, the support of our industry partners, and the unwavering commitment of the Bateriku team to deliver the best service every day. Thank you for continuing this journey with us. This is not the end, it is the beginning of even greater achievements.” Mikhail Faizi, Head Of Department Marketing at Bateriku.

“I am pleased to share that we have received the Putra Aria Brand Award for Best Marketing Effort in the Lubricants and Car Parts category. I would like to extend my sincere appreciation to the Marketing and Operations teams, especially our State Managers, State Executives, and Pitstop Officers nationwide. Your dedication in executing both online and offline campaigns has truly paid off.”

Standing Shoulder to Shoulder with Industry Giants

One of the proudest moments of this achievement is being recognised alongside established global and regional brands such as Procter & Gamble, Unilever, Auto Bavaria (Malaysia), Boustead Petroleum Marketing Sdn Bhd (BHPetrol) and CARSOME.

Standing shoulder to shoulder with these industry leaders reinforces Bateriku’s confidence and ambition to leave a lasting mark as a trusted household automotive brand in the foreseeable future.

A Shared Win for the Bateriku Ecosystem

This award belongs not only to the company, but to everyone who supports the Bateriku ecosystem:

• Our customers, for your continued trust and loyalty
• Our BHero riders, who deliver with speed and commitment
• Our BPreneur, entrepreneurs, driving growth on the ground
• Our Buddy, bengkel and tow truck partners, who work with us every day

Your dedication and belief in the brand make achievements like this possible.

Looking Ahead: The Journey to Gold

Winning Silver at the Putra Aria Brand Awards 2025 motivates us to aim higher. With a growing footprint across 300 nationwide communities, Bateriku remains committed to creating meaningful impact, delivering reliable automotive solutions, and building a brand Malaysians can trust.

Next stop: Gold.