Bateriku BP Awards is an annual recognition event that brings together BPreneurs from across Malaysia who operate 140 Bateriku branches under the franchise model. The event celebrates their dedication, hard work and achievements, with outstanding performers receiving various awards and recognitions.

The BP Awards 2026, themed “BP Elevate”, was held at Hotel Saujana Kuala Lumpur on 9 June 2026.

Winning a Bateriku BP Award is not simply about recording the highest sales numbers or receiving recognition. Behind every award is a story of consistency, determination and strategies that helped each BP outlet grow.

Just like the BP Awards 2026 winners, success is not built overnight. It requires multiple factors, from building strong relationships and improving customer service to creating better experiences for every customer.

Here are five lessons shared by BP Awards 2026 winners for BPreneurs looking to improve and grow their businesses.

1. Sales are important, but relationships matter too

For Mr Azmil Aziz from Norazmil Enterprise, winner of the Best Workshop Sales (B2W) Award, building strong relationships with workshops has been the key driver behind the growth of BP Kuala Berang.

Instead of limiting the relationship to a simple buyer-and-seller transaction, he focuses on creating a mutually beneficial partnership.

For example, when Mr Azmil inspects a vehicle and discovers that the issue is not caused by the battery, he will recommend trusted workshop partners to help customers with repairs.

“We help workshops, and workshops help us. That creates a win-win relationship.”

His advice to fellow BPreneurs is to focus on building trust with partners and customers. From there, stronger relationships and new business opportunities can grow naturally.

2. Good service does not stop after selling a battery

Four Qul Batteries (BP Puncak Alam) was recognised as the winner of the Best Warranty Support Award. Its representative, Mr Shahrul Nizam, believes that after-sales service plays an important role in building customer trust.

When handling warranty claims, his team focuses on resolving cases as quickly as possible. While waiting for further assistance from HQ, they take the initiative to inspect the battery, identify possible issues and provide solutions whenever possible.

He also highlighted the importance of communication, especially when customers are already dealing with vehicle problems.

“For warranty cases, follow-up is the most important thing.”

For BPreneurs, good service is not only about completing a sale. It is about making customers feel supported even after their purchase is completed.

3. Understand your market and choose the right marketing channel

BP Ipoh, operated by Bettra Jaya, won the Best Marketing Award. According to Mr Mohamed Raduan, there is no one-size-fits-all marketing strategy that works everywhere. His team first studies the demographics and characteristics of each area before deciding on the right marketing approach.

For rural areas, community-based activities and offline marketing are more effective. This includes activities at local communities such as mosques and surau, where they distribute promotional materials and engage directly with residents.

For urban customers, online marketing is more effective as consumers are more connected through their smartphones. However, the team remains careful in managing their digital marketing budget to ensure every spending delivers value.

“Effective marketing is not about how much you spend, but how accurately you reach your customers.”

4. Going the extra mile can create greater returns

According to Mr Suhaimi Asmawi from Alpha Energy Power Resources, small additional services can create a big impact. Operating BP Nilai, Alpha Energy won the Best Motorcycle Battery Sales Award by actively expanding its motorcycle battery market.

The team built relationships with Grab riders and motorcycle communities while sharing the benefits of GGR motorcycle batteries. Beyond that, they also provide free battery installation for customers, even though it goes beyond the basic delivery service.

“Don’t just deliver the battery. Provide extra service to customers.”

Going the extra mile can turn a one-time customer into a loyal customer who returns in the future.

5. Discipline is the foundation of success

MW Teguh Enterprise, operated by Mr Mohamad Salmi, manages BP Kamunting and BP Taiping. He received multiple recognitions, including the Best Scrap Battery Award, Excellent Payment Award, and became the Overall BP Awards Champion 2026.

His advice to fellow entrepreneurs is simple: stay disciplined.

Although it may sound like a common piece of advice, he believes discipline is what keeps a business stable and growing, especially when it comes to financial management.

“When there is money, I pay. I don’t want any pending payments.”

Beyond managing business operations, Mr Salmi also encourages customers to be more responsible towards the environment.

Whenever customers replace their batteries, he explains that automotive batteries contain materials that require proper disposal. Instead of throwing old batteries away, customers can ensure they are handled responsibly while also receiving RM20 when they trade in their used batteries.

The same mindset shared by BP Awards winners

Looking at the advice and experiences shared by all BP Awards 2026 winners, one common theme stands out: sustainable businesses are built through consistency.

Whether it is customer service, relationship building, financial management or effective marketing, meaningful results require time and continuous effort.

The next BP Awards will be held in 2028.

For entrepreneurs interested in joining Bateriku’s nationwide automotive service network, you can register your interest through the available form.