Shah Alam, 7 August 2025 – Bateriku (M) Sdn. Bhd. warehouse at Paddock 2.0 was transformed into a vibrant showcase of innovation, unity, and national pride as the company officially launched its SIRIM-certified ASTRA automotive battery series and unveiled its Bateriku's Quality Lab. This event marked a significant leap forward in the Malaysian automotive sector, particularly in the aftersales service industry.

From the early hours, Bateriku's dedicated team worked tirelessly to ensure that every detail of the event reflected the company's commitment to excellence. Every department, from logistics to marketing, operations to customer service, contributed their full energy and creativity to welcome distinguished guests, strategic partners, media representatives, and the public.

Bateriku's Grand Launch of ASTRA: A New Chapter in Malaysia's Automotive Industry

The warehouse at Paddock 2.0 was adorned with the striking purple-themed packaging of ASTRA, symbolizing strength and reliability. Attendees had the opportunity to explore Bateriku's impressive assets, including the Motor Maniac’s project car, our towing lorry, and the Ryde EV used by BHero, Bateriku’s gig-based roadside assistance heroes.

The event commenced at 10:00 a.m. with the arrival of VIPs and the singing of the national anthem, "Negaraku," creating an atmosphere of unity and respect. Among the notable attendees were YBhg. Datuk Hanafi bin Sakri, Deputy Secretary General, Ministry of Investment, Trade and Industry (MITI), YBhg. Datuk Omar Syariff Mydeen, Chairman of SIRIM Q.A.S International Sdn. Bhd., Ts. Encik Md. Adha Rahmat, CEO of SIRIM Q.A.S International Sdn. Bhd. and representatives from MARA, PUNB Auto Pro, Petronas Auto Expert, Mannol Malaysia and Lubrex Malaysia.

Celebrating 11 Years of Innovation

Guests were treated to an inspiring video presentation chronicling Bateriku's 11-year journey, showcasing its evolution from a modest startup to Malaysia's number one Connected Roadside Assistance provider. The video highlighted the company's robust ecosystem, which includes 225 pitstops nationwide and over 1,500 trained gig technicians.

Following this, CEO Azarol Faizi delivered an address that emphasized Bateriku's vision, resilience, and the importance of quality in building customer trust.

"At Bateriku, we often ask ourselves one simple yet profoundly meaningful question. “How can we provide vehicle owners with a battery they can truly rely on, not only in terms of performance, but also quality, customer experience, and environmental impact?” Today, we answer that question with the launch of ASTRA Mechanics’ Choice Battery! ASTRA is the first battery brand in Malaysia to obtain SIRIM certification and international IEC 60095 standard. for all 28 SKUs, whether they are MF, EFB, or AGM batteries."

Mechanics choose ASTRA because they no longer need to handle customer battery warranty claims themselves. Workshop customers can visit any of Bateriku’s 225 Pitstops nationwide or call the 24-hour Bateriku Hotline, everything will be managed by Bateriku. ASTRA also offers free Takaful Group Personal Accident Insurance coverage of up to RM7,000, the first initiative of its kind in Malaysia’s battery industry. To date, over 1 million ASTRA batteries have been sold in less than three years, a proud achievement for a young local brand.

Today also marks the launch of the Bateriku Quality Lab, a milestone symbolizing our commitment to transparency, continuous improvement, and uncompromising battery quality. Alongside the lab, Bateriku operates a network of ICE, Hybrid, and EV workshops to diagnose and resolve vehicle starting issues that aren’t battery-related. For us, quality is not the end it’s the beginning. 11 years ago, we started with a simple mission: to help motorists with battery problems wherever they were. Roadside, at home, or at the office. Today, Bateriku is building a sustainable mobility ecosystem, anchored on:

• Digital Platform: Built in-house, enabling rapid business growth.
• Gig Economy Model: Our trained BHero gig technicians are certified through Akademi Bateriku.
• Entrepreneur Development: The BPreneur program supports rural entrepreneurs, with 100 graduates to date (30% were former BHeroes).
• Smart City Programs: Partnerships with platforms like Touch ‘n Go, Settle, and Flexi Parking position Bateriku as a mobility solutions provider for roadside assistance, workshops, and spare parts.
• Environmental Sustainability: Through Briged Hijau, we collect used batteries and e-waste for recycling, and collaborate with EV mobility companies such as RydeEV, GGR, and Power Up.

His speech was followed by remarks from Datuk Hanafi, who commended Bateriku for its role in strengthening Malaysia's automotive ecosystem and its ambitions to penetrate the ASEAN market.

The Official Launch of ASTRA

The highlight of the day was the ceremonial launch of ASTRA, complete with a confetti shower and a feature video detailing the battery's superior qualities. ASTRA stands out as the only automotive battery brand in Malaysia certified by SIRIM IEC 60095 across all 28 SKUs, covering MF, EFB, and AGM variants. This certification is a testament to Bateriku's unwavering commitment to safety, quality, and performance.

A formal handover of the SIRIM Product Certification License was conducted by SIRIM representatives, reinforcing ASTRA's credibility in both local and international markets.

Recognizing Strategic Partners

Bateriku expressed gratitude to its strategic partners with tokens of appreciation, acknowledging their role in the company's success. The moment was immortalized with a grand photography session on the main stage, capturing the spirit of collaboration and shared achievement.

The VIPs and media were then invited for a walkabout through Bateriku's assets and facilities, culminating in the official inauguration of the Bateriku Quality Lab on the upper floor. The lab, launched by Datuk Hanafi, represents a major investment in quality control and product testing, ensuring every ASTRA battery meets stringent standards. This facility sets a new benchmark for Malaysia's automotive industry.

Press Conference Insights

During the press conference, Bateriku's CEO, Azarol Faizi elaborated on the importance of SIRIM certification, describing it as a gateway to global markets. He highlighted Bateriku's expansion into Jakarta and later in Bangkok, emphasizing the role of proven digital infrastructure in international growth. He reiterated that Bateriku is a trader rather than a manufacturer, focusing on market demand and innovation.

SIRIM's representatives underscored their role as industry guardians, ensuring stringent quality checks that bolster consumer confidence. MITI acknowledged Bateriku's contribution to the local automotive ecosystem and expressed hope for the brand's successful export ventures.

When asked about the establishment of the Bateriku Quality Lab, Azarol explained it as a move to elevate battery standards in Malaysia, providing customers with products they can trust. He also addressed the competitive landscape, asserting that Bateriku's integrated ecosystem from Setel and Touch ‘n Go integration to potential collaborations with Grab sets it apart.

Alignment with National Goals

The event also resonated with MITI's vision, as highlighted in recent industry discussions, to strengthen local capacity before venturing into ASEAN markets. By investing in infrastructure, quality control, and ecosystem development, Bateriku is positioning itself not only as a national leader but as a competitive force regionally.

The launch of ASTRA and the opening of the Bateriku Quality Lab were more than just milestones. They were a celebration of Malaysian innovation, resilience, and the collective effort of the Bateriku family. As Bateriku drives forward, it remains committed to delivering quality, building trust, and connecting the dots in Malaysia's automotive industry and beyond. For workshop owners and businesses interested in distributing ASTRA batteries, please contact 019 262 7845 or email b2w@astraman.my.