Astra Batteries Unveils GPA Takaful Bundle During Retro Havoc 2025
Retro Havoc’s 10th Annual Auto Show served as the perfect platform for Astra Batteries to unveil their latest innovation. A repackaged car battery product with a unique value-added feature, known as GPA Takaful.
This soft launch was more than just a product reveal. It was a statement of intent. In order to boost customer confidence and strengthen the brand’s positioning as “Bateri Pilihan Mekanik” (Mechanics’ Battery of Choice). With thousands of visitors including car enthusiasts, mechanics, workshops, and other service providers, the timing could not be better.
What is GPA Takaful?
GPA stands for Group Personal Accident Takaful, an Islamic insurance plan that provides financial protection in the event of accidental injuries, permanent disability, or death.
Based on the Islamic principles of *Tabarru’ (donation) and Takaful (mutual assistance), participants contribute to a common fund, which is then used to help those in need due to unforeseen accidents.
What Is Astra Batteries Offering?
Astra Batteries now come bundled with FREE Personal Accident Takaful coverage worth up to RM7,000. This is a first-of-its-kind offering in the battery market. Designed to give more than just power to your car.
What's Included in the GPA Coverage:
- Accidental Death: RM7,000
- Total Permanent Disablement (TPD): RM7,000
- Funeral Expenses: RM2,000
- Ambulance Fee: RM500
This 12-month takaful plan is underwritten by Zurich Takaful Malaysia and comes with a nationwide warranty. Customers can also enjoy verified service through collaboration with biru.my, and the coverage is automatically registered based on the vehicle registration number.
New Look, More Value
The updated battery packaging reflects Astra’s ongoing efforts to deliver better value, improved trust, and stronger business continuity for merchants and end-users alike.
This initiative also aligns with Bateriku’s corporate social responsibility (CSR), ensuring every battery sale contributes to customer well-being and peace of mind.
Easy Claim Process for Customers
Here’s how customers can make a claim if needed:
- Customer contacts Customer Happiness Department (CHD).
- CHD verifies customer information and submits the case to biru.my.
- Biru.my will contact the customer, collect necessary documents, and process the claim.
- Zurich Takaful reviews and disburses the payment to either Bateriku or the customer, depending on the case.
What Our Merchants Are Saying
Autohaus KL (13 Branches)
"We’ve been using Astra Batteries since 2023. The batteries are affordable, come with nationwide warranty, high CCA, and most importantly proper registration. GPA Takaful is a great value-added feature which is not offered by other brands."
JV Autolube
"Astra Batteries delivery is fast, and the performance is reliable. Especially for vehicles with push-start button systems. The one-year warranty builds trust, and with coverage across Malaysia, customers feel more secure."
A Government Fleet Workshop
"Astra supports all types of vehicles: cars, ambulances, lorries, and buses. The service is fast and efficient, and GPA Takaful is a great added benefit for our customers."
Conclusion: More Than Just a Battery
With solid feedback from both customers and merchants, Astra Batteries is redefining what it means to deliver value. Beyond powering vehicles, it’s about ensuring safety, confidence, and care for every journey.
Backed by Bateriku’s trusted ecosystem of nationwide services, the GPA Takaful bundle is here to offer power with peace of mind.
