The MARA PETRONAS Automotive Entrepreneur Development Programme (PUMP) is a high-impact initiative designed to elevate local automotive businesses, especially among Bumiputera entrepreneurs. Building on the success of its AutoExpert track, the programme is now expanding to the motorcycle sector through the launch of PUMP MotoExpert.
PUMP MotoExpert: Empowering Bumiputera Motorcycle Workshop
Discover how PUMP MotoExpert supports Bumiputera entrepreneurs in the motorcycle industry through skills development, business tools, and innovation with MARA, PETRONAS, and Bateriku
Why It Matters
This collaboration between Majlis Amanah Rakyat (MARA) and PETRONAS Lubricant Marketing Malaysia (PLMM) aims to professionalize and modernize local motorcycle workshops with:
- Access to PETRONAS’ internationally recognized lubricants and technology
- Enhanced workshop branding and service standards
- Professional training and certification through strategic partners like Bateriku Akademi
- A structured ecosystem to improve competitiveness and revenue
- Long-term development support for sustainable growth
Leadership Perspective
CEO of Petronas Lubricants Marketing Malaysia shared a compelling vision for the programme:
“We want to work directly with local motorcycle workshops to uplift Bumiputera businesses to global standards. PETRONAS may be a Malaysian brand, but through our acquisition of FL Selenia, one of the world’s most established lubricant manufacturers since 1910. We have infused world-class technology into our products. Today, our lubricants are used by racing champions worldwide.”
He emphasized that this initiative is not merely about funding:
“This is a comprehensive approach to entrepreneurial development. We are here to help these businesses thrive in the long run. We have seen participating workshops grow their revenue by 30% on average. Some even up to 7 times. With PETRONAS’ business development support, these entrepreneurs are stepping into a new era of quality and service delivery.”
PUMP MotoExpert Goals
The programme is designed to:
- Help motorcycle workshop owners upgrade their operations professionally
- Provide access to advanced technology and high-quality products
- Improve workshop branding and public perception
- Create a more competitive and structured motorcycle business ecosystem
- Increase income and generate more employment opportunities
Who Can Join?
Motorcycle entrepreneurs who meet these criteria are encouraged to apply:
- Aged 18–50
- Operating a registered motorcycle workshop (minimum 6 months)
- RM360,000+ annual sales
- Not blacklisted by MARA
Bateriku’s Strategic Role
Bateriku is proud to contribute via two key verticals:
Bateriku Akademi
Launched in 2024, the academy is MARA-certified and offers technical, hybrid, and EV-related training programs under the national SLDN and JPK frameworks. It plays a pivotal role in upskilling talents for automotive sectors, ensuring readiness for the evolving mobility ecosystem.
GGR Battery
Bateriku’s GGR Batteries incorporate Aquadag gel technology. A safer, more stable battery solution ideal for high-performance motorcycles. These products can be integrated into workshops under the MotoExpert programme, adding innovation and quality assurance.
MARA’s Commitment to Structured Growth
Datuk Wira Dr. Asyraf Wajdi, Chairman of MARA, highlighted the structural transformation behind this initiative:
“Previously, the public viewed MARA mainly as an education institution through MRSM or UiTM. Then, as a business financing body. But today, we are repositioning MARA as a structured economic enabler. Similar to a financial development institution.”
He continued:
“Through this programme, applicants undergo interviews, mandatory training, and mentorship. MARA now operates 270 TVET institutions nationwide, focusing on technical automotive skills. These graduates contribute to 30% of Malaysia’s skilled workforce. Yet, among the over 15,000 workshops in Malaysia, only 30% are Bumiputera-owned. That’s where PUMP MotoExpert plays a vital role in addressing the gap.”
With this strategic collaboration, Bateriku continues to play the role to empower growth among local entreprenuers and enhance our automotive industry step by step.
