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PRODUCT CHANNEL EXECUTIVE

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Job Details

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Full Time
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Shah Alam
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Sales
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Diploma or Degree in Business Administration, Marketing, Sales, Supply Chain, or Automotive Technology (or other related fields).

About the role?

As a Product Channel Executive, you will spearhead the development of a new revenue vertical focused on automotive accessories, starting with Car Jacks and Wipers. This role is pivotal in exploring untapped product lines, validating market potential, and establishing structured sales channels beyond our core battery business.

Key Responsibilities

  • Channel Development: Identify, evaluate, and onboard dealers, service centres, and resellers to distribute targeted accessories.
  • Sales Activation: Design and implement go-to-market strategies, including promotions, bundling, and on-ground campaigns to drive sales.
  • Market Intelligence: Conduct competitor analysis, study price positioning, and gather user insights across town categories to refine strategy.
  • Cross-Function Coordination: Collaborate with Operations, Marketing, Customer Service, and Warehouse teams for seamless execution.
  • Inventory Monitoring: Partner with logistics and warehouse to maintain optimal stock levels across all regions.
  • Performance Tracking: Monitor dealer activation, sales performance, and stock movement; prepare and present regular reports.
  • Feedback Collection: Capture field feedback to improve product range, quality, and market positioning.

Requirements

  • 1–2 years of experience in sales, dealer management, or product rollout (automotive aftermarket experience is a plus).
  • Highly self-driven and adaptable in both structured and exploratory sales environments.
  • Strong interpersonal skills with the ability to build rapport with small business operators (e.
  • g.
  • , workshops, retailers).
  • Proficiency in Malay and English; presentation skills are an advantage.
  • Tech-savvy, with familiarity in Excel, CRM tools, and digital reporting.