Content Creation & Management: Develop, write, and edit content for articles, newsletters, social media, websites, and other channels. Collaborate with design and multimedia teams to produce visually engaging content (e.g., videos, infographics, and visuals). Create content tailored to different stages of the customer journey and personas

SEO & Analytics: Optimize content for search engines (SEO) to improve organic visibility and rankings. Conduct keyword research and integrate strategic keywords into content. Track, analyze, and report on content performance using tools like Google Analytics, SEMrush, or Sensor.

Campaign Strategy: Plan and execute content marketing campaigns that align with overall marketing goals. Partner with cross-functional teams to ensure consistent messaging and branding across channels. Repurpose existing content for various formats (e.g., blogs into videos or infographics).

Collaboration & Research: Work with internal teams (e.g., product, sales, and customer success) to identify content opportunities and trends. Stay updated on industry trends, competitor strategies, and audience preferences to inform content strategy.